The Infinite∞Ad scaling function automates and optimises this process using artificial intelligence. The system continuously analyses campaign performance, identifies the best performing ads, and then intelligently expands these to larger audiences, while constantly fine-tuning targeting and creative elements for maximum effectiveness. This approach allows advertisers to respond quickly to market opportunities and maximise the return on their advertising budgets.
Why is campaign optimisation important in modern digital marketing?
Effective campaign optimisation is essential to the success of digital marketing. In an ever-changing online environment, advertisers need to adapt and optimise their campaigns quickly to achieve the best results. Infinite∞Ad's scaling up functionality offers an innovative solution to this very challenge.
The technological basics of the Infinite∞Ad scaling up feature
The Infinite∞Ad campaign optimisation system consists of several key components:
- Performance Analytics module: performs real-time data collection and analysis, including continuous monitoring of click-through rates (CTR), conversion rates, ROAS (Return on Ad Spend) and other relevant metrics.
- Predictive modelling: uses machine learning algorithms to predict the expected performance of ads across different audiences and platforms.
- Automated decision-making system: autonomously makes decisions on optimising and scaling up campaigns based on the data and forecasts collected.
- Natural Language Processing (NLP) module: responsible for AI-based text optimisation, capable of generating and optimising context-based ad texts
Current use of the Infinite∞Ad campaign optimisation system
Infinite∞Ad's campaign optimisation system is currently delivering outstanding performance, demonstrating its efficiency and scalability:
- Active rules: thousands of campaign optimisation rules run simultaneously, ensuring that ads are constantly fine-tuned.
- Connected accounts: hundreds of advertising accounts actively use the platform, covering different industries and market segments.
- Number of daily decisions: advanced AI makes millions of campaign optimisation decisions every day, reacting to market changes in real time.
- Managed ad spend: the aggregate monthly ad spend of all connected accounts reaches €100,000, demonstrating the system's ability to handle large campaigns.
- Industry coverage: the Infinite∞Ad campaign optimisation solution is used by a wide range of sectors, from e-commerce to B2B services, proving its flexibility and adaptability.
These data illustrate the robustness and effectiveness of the Infinite∞Ad campaign optimisation system. The processing of large amounts of data and the wide range of applications allows the AI to continuously refine its decision-making capabilities, providing users with increasingly effective campaign optimization.
The campaign optimisation process in Infinite∞Ad
- Continuous analysis: the system collects and analyses data continuously, allowing you to react quickly to changes in performance.
- Dynamic power thresholds: For upscaling, the system uses flexible, context-dependent criteria:
- Account-level performance analysis: the system is able to take into account the results of the entire ad account, so it can evaluate the performance of individual ads in a global context.
- Dynamic ROAS target: the system focuses on the best performing ads. For example, you can select the ads with the highest ROAS of 20% based on the total account.
- Campaign-level optimisation: alternatively, the system can work solely on the basis of campaign results, for example selecting the ads with the best 20% ROAS within a given campaign.
- Minimum amount of data: a minimum number of impressions (at least 2000 impressions) is required for statistical relevance.
- AI-driven creative optimisation: The system generates new creative variations based on the analysis of the best performing ads:
- Tags: 4-6 new versions
- Descriptions: 3-5 new versions
- CTA (Call-to-Action): 2-3 new versions
- Real-time A/B testing and optimisation: new variations are continuously tested, with the system evaluating results and optimising ads every 15 minutes. This high frequency analysis allows the system to react extremely quickly to performance changes, immediately stopping underperforming variations and boosting successful ones.
- Dynamic audience expansion: for scaled-up campaigns, the system gradually expands the target audience, starting with the top performing 1% lookalike audience and then gradually expanding up to a maximum of 5%.
Case study: matcha tea e-commerce
A medium-sized e-commerce company selling matcha tea is an excellent example of how Infinite∞Ad's scaling up functionality can significantly improve campaign performance. The business had previously struggled to reach the right target audience and increase conversion rates in a highly saturated market.
After implementing the Infinite∞Ad scaling feature, the following outstanding results were achieved in 60 days:
- ROAS growth: return on ad spend increased from 8 to 26, an improvement of 225%. This means that every amount spent on advertising generated more than three times as much revenue as before.
- Reduction in CPA (Cost Per Acquisition): the cost per acquisition has fallen by 75%, from €12 to €3. This allowed the company to acquire four times as many customers with the same budget.
- Audience expansion: AI-driven audience expansion has helped the business to discover new, previously untapped market segments. This has allowed them to significantly increase their market share.
- Effect of creative optimisation: new AI-generated ad copy and image variations resulted in 40% higher click-through rates (CTR).
- Exploiting seasonality: the system automatically detected and exploited seasonal trends. For example, ads focusing on warm matcha latte recipes during the colder months achieved 50% higher conversion rates.
These results show that Infinite∞Ad's scaling up feature not only increases campaign efficiency, but also allows for dramatic improvements in ad performance. The case of the matcha tea company is an excellent illustration of how this technology can help mid-sized e-commerce companies grow and strengthen their market position.
Conclusion
Infinite∞Ad's scaling up feature is a highly sophisticated, AI-driven solution that significantly transforms the process of optimizing and scaling digital ads. The system's outstanding flexibility, including the use of dynamic ROAS targets and account-level performance analytics, allows it to be tailored to each client's unique needs and performance goals.
The feature can be particularly valuable for businesses that:
- Run large-volume and complex advertising campaigns across multiple platforms
- They operate in a fast-changing, competitive market environment
- They require maximum flexibility and adaptability in their advertising strategy
Infinite∞Ad offers a 7-day trial period to test the scaling feature on real campaigns. Dedicated expert support is available during the trial period to help advertisers maximise the benefits of the new technology and experience how this advanced AI system is transforming their digital marketing practices.
