The 7.42 ROAS (Return on Ad Spend) they got from working with an agency wasn't terrible, but the company's leaders thought they could do even better. Especially when you think about the agency fees and all the time spent on campaign management.
The decision: They decided to go with automation!
The online store picked the Infinite∞Ad system for a few reasons:
- Scalability: With 3,000 products, managing campaigns manually is almost impossible.
- Cost-effective: Say goodbye to agency fees!
- Always On: 24/7 optimization, no human help needed.
- Automated Content Creation: Thanks to the Magic Creation module.
Here are the results in numbers
ROAS Boost
Agency Result: 7.42
Infinite∞Ad Result: 10.7
Improvement Rate: 44% increase
Basically, this means that for every Forint spent on ads, they generated 10.7 Forints in revenue, compared to 7.42 Forints before.
CPA Optimization
- Previous average CPA: 4,400 Ft
- New average CPA: 2,800 Ft
- Cost Reduction: 36%
By significantly cutting down the cost to get each new customer, they could reach way more new buyers with the same marketing budget.
Key Factors for Success
1. Smart Content Creation with the Magic Creation Module
The biggest challenge for the experience gift webshop was showing off all the different experiences to various groups of people:
Automatic Categorization: The AI knew that talking about driving a Ferrari needed a different vibe than talking about a romantic dinner
Target Group-Specific Messages: Different approaches for men, women, and families
Generating Visual Content: Unique, eye-catching images for every experience
A whole post was ready in just 30 seconds, which used to take 30-60 minutes!
2. The Surprising Result: Static Images Actually Beat Videos!
One of the most unexpected discoveries was that the static images generated by Magic Creation performed way better than the viral, TikTok-style videos they used before:
Static visuals got a higher CTR (click-through rate)
They brought in conversions with a lower CPA
Users spent more time on the static image ads
This goes against the whole 'video is king' trend, but the numbers were super clear!
3. Turning Every Organic Post into an Ad
Infinite∞Ad's revolutionary approach totally worked here too:
They didn't have to create separate ad materials.
The more natural tone of organic posts performed better.
Their social media presence and ads worked together perfectly.
4. Real-Time Optimization
Updating data every 15 minutes made it possible to:
Immediately spot underperforming experience categories.
Automatically boosting the budget for popular experiences
Fine-tuning target audiences based on current conversions
Special insights from the experience gift sector
The video myth busted
During the campaign, we found out that for experience gifts, it's not videos that win, but a carefully designed static image:
AI-generated images conveyed a clearer message
It was easier to grasp the essence of the experience on a static image
They didn't distract with unnecessary movement
The conversion rate was 23% higher for static images
Why did static images work better?
Instant clarity: You could tell what the experience was about at a glance
Professional look: AI created consistent, brand-appropriate visuals
Cost-effectiveness: No need to hire videographers or editors
Faster A/B testing: New variations in minutes
Lessons for other e-commerce players
1. Complexity isn't a problem
With 3000 products, automation isn't a luxury, it's a must-have. AI can handle all that complexity and even get you better results.
2. The content creation revolution
Using Magic Creation, creative work that used to take hours now takes just minutes, all while improving quality and relevance.
3. The 'less is more' principle in action
The automated system proved that the most complicated solution isn't always the winner:
Simple, clear messages converted better
Instead of too much information, one strong call to action worked
AI learned that for experience gifts, emotion is more important than technical details
4. The power of continuous testing
Testing over 50 creative variations every day led to a learning speed that would have been impossible to achieve manually.
Summary
This case study totally proves that automated ad management doesn't just cut costs; it also brings in way better results. A 44% boost in ROAS and a 36% drop in CPA are numbers that directly hit your bottom line.
The experience gift industry really shines with AI-powered solutions, especially because handling so many different products and target audiences the old-fashioned way eats up tons of resources.
But the biggest takeaway was realizing you don't have to chase every trend. While everyone in the industry is all about video content, the static images Magic Creation whipped up proved that having the right visual content matters more than the format itself. That insight alone made switching to the automated system totally worth it.
Do you have a webshop?
🚀 Calculate how much extra Infinite∞Ad could bring you!