The ROAS score of 7.42 achieved in the agency partnership was not bad in itself, but the company's management saw room for improvement. Especially when agency fees and time spent on campaign management are taken into account.
The decision: they voted for automation
The online store chose Infinite∞Ad for several reasons:
- Scalability: with 3000 products, manual campaign management is almost impossible
- Cost efficiency: replacing agency fees
- Continuous presence: 24/7 optimisation without human intervention
- Automate content production: with Magic Creation
The results in numbers
ROAS growth
Agency result: 7,42
Infinite∞Ad score: 10.7
Rate of improvement: 44% increase
In practice, this means that every HUF spent on advertising generated 10.7 HUF of revenue instead of the previous 7.42 HUF.
CPA optimisation
- Previous average CPA: 4.400 Ft
- New average CPA: 2.800 Ft
- Cost reduction: 36%
The significant reduction in the cost per acquisition has allowed more new customers to be reached with the same marketing budget.
Key factors for success
1. Smart content production with Magic Creation
The biggest challenge of the experiential gift webshop was to present a variety of experiences to different target groups:
Automatic categorisation: AI has recognised that driving a Ferrari requires a different tone of voice than a romantic dinner
Target group-specific messages: different approach for men, women, families
Visual content generation: a unique, eye-catching image for every experience
A full post in 30 seconds, which used to take 30-60 minutes
2. The surprising result: static images beat videos
One of the most unexpected discoveries was that the static images generated by Magic Creation performed significantly better than the viral TikTok-compatible videos used previously:
Static visuals have a higher CTR (click-through rate)
Conversions brought at lower CPA
Users stayed longer on static image ads
This goes against the trend of "video is everything", but the numbers were clear
3. Turn every organic post into an ad
Infinite∞Ad's revolutionary approach has worked here too:
No need to produce separate advertising material
The more natural tone of organic posts performed better
Social media presence and advertising worked in synergy
4. Real-time optimisation
The data update every 15 minutes made it possible:
Instant filtering of underperforming experience categories
Automatic increase in the budget of popular experiences
Fine-tune the target groups based on current conversions
Specific lessons from the experiential gift sector
Busting the video myth
The campaign has shown that when it comes to experiential gifts, it's not the moving image that wins, but the carefully designed static image:
AI-generated images conveyed a clearer message
The static image made it easier to see the essence of the experience
Not distracted by unnecessary movement
Conversion rate was 23% higher for static images
Why did static images work better?
Instant clarity: what the experience is about is clear at a glance
Professional look: AI created consistent, brand-appropriate visuals
Cost-effectiveness: no need to hire videographers, editors
Faster A/B testing: new variations in minutes
Lessons for other e-commerce players
1. Complexity is not a barrier
With 3000 products, automation is not a luxury, it is a necessity. AI can handle complexity and deliver even better results.
2. The content revolution
With Magic Creation, creative work that used to take hours has been reduced to minutes, while quality and relevance have improved.
3. The "less is more" principle
The automated system has proven that the most complicated solution is not always the best one:
Simple, clear messages convert better
Instead of too much information, a strong call to action worked
AI has learned that emotion is more important than technical details when it comes to experiential gifts
4. The power of continuous testing
Testing 50+ creative variations a day has resulted in a learning speed that would have been unimaginable manually.
Summary
This case study demonstrates that automated ad management not only reduces costs, but also delivers significantly better results. The 44% increase in ROAS and 36% decrease in CPA are numbers that directly impact profitability.
The experiential gifts sector is particularly well placed to benefit from AI-based solutions, as managing the wide variety of products and audiences using traditional methods is extremely resource-intensive.
But the biggest lesson was that you don't have to follow every trend. While the industry swears by video content, the static images generated by Magic Creation proved that the right visual content is more important than the format. This realisation alone was worth the switch to an automated system.
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