But what exactly is this feature and how can it help improve the performance of your ads? Let's see!
What is the Smart URL feature?
Infinite∞Ad 's Smart URL feature is a smart solution that automatically detects URLs in your Facebook and Instagram posts and converts them into CTA buttons in your ads. This seemingly simple change can have a significant impact on the performance of your ads.
Why is the CTA button important?
Using the CTA (call-to-action) button is key to successful advertising. Industry data shows that ads with a CTA button achieve significantly higher click-through rates (CTR) than ads with simple links.
Let's look at some concrete examples from different industries:
- E-commerce:
- CTA without button: average CTR 0.8%
- CTA button: average CTR 1.6%
- Improvement: 100% increase
- B2B services:
- CTA without button: average CTR 0.6%
- CTA button: average CTR 1.2%
- Improvement: 100% increase
- Travel and tourism:
- CTA without button: average CTR 0.9%
- CTA button: average CTR 2.1%
- Improvement: 133% increase
- Education:
- CTA without button: average CTR 0.7%
- CTA button: average CTR 1.5%
- Improvement: 114% increase
- Health and fitness:
- CTA without button: average CTR 1.0%
- CTA button: average CTR 2.3%
- Improvement: 130% increase
These data are taken from Wordstream's "Facebook Ad Benchmarks for YOUR Industry" study [1]. It is important to note that data from hundreds of ad accounts connected to Infinite∞Ad also support these statistics. Users of the system consistently experience higher click-through and conversion rates when using the Smart URL feature, confirming the effectiveness of CTA buttons across industries and ad types.
Further research also supports the effectiveness of CTA buttons:
- A HubSpot study showed that personalized CTA buttons perform 202% better than the generic, default CTA buttons [2].
- According to Unbounce, CTA buttons with contrasting colours can increase conversion rates by 20% [3].
How does Infinite∞Ad 's Smart URL feature work?
- Automatic detection: when you start an ad with Infinite∞Ad, the system automatically scans the post.
- URL identification: if the system finds a URL in the post, it is automatically highlighted.
- Create CTA button: the system creates a CTA button in the ad from the identified URL.
- Inbound page relevance: since the CTA button is directly linked to the content of the post, the relevance of the inbound page is significantly improved.
- Better conversions: a relevant landing page and an eye-catching CTA button together increase conversion rates.
Simply select the Call to action option in the ad settings. Set the button caption, enter a base URL and then turn on Smart URL. If you have a URL in your post, the system will use it for the CTA instead of the base URL you provided.
Instagram vs Facebook: important difference
Using Infinite∞Ad 's post boost feature, there is an interesting difference between ads from Instagram and Facebook. Ads from Instagram automatically get the CTA button, while ads from Facebook do not.
For ads launched from Instagram Feed (right), the CTA will appear on all placements, whether Facebook or Instagram, feed or story. In contrast, for ads from Facebook Feed (left) this is not possible.
Tips for using the Smart URL feature effectively
- Relevant URLs: make sure that the URLs in your posts are relevant and directly related to the purpose of what you want to say in the post. This ensures that the CTA button you create is closely aligned with the context of the content.
- Clear landing page: the URL should point to a page that is clear and easy for visitors to understand.
- Mobile-optimised landing page: as many users will click on your ad on mobile, it is important that your landing page is mobile-friendly.
- Test different platforms: one of the great advantages of Infinite∞Ad is that you can create two different ad launch rules with amazing ease. Set one rule for your Facebook posts and another for your Instagram posts. This way, you can easily compare the performance of the two platforms and see which one gives you better results using the Smart URL feature.
- Leave the continuous optimisation to Infinite∞Ad: One of the biggest benefits of using Infinite∞Ad is that you don't have to constantly check and optimise your ads. The system automatically monitors performance and makes adjustments as needed to maximize efficiency.
Infinite∞Ad 's Smart URL feature is a simple yet highly effective tool that can help you significantly improve the performance of your ads. By automatically creating CTA buttons, you can not only save time, but also increase your click-through and conversion rates. Data from hundreds of connected ad accounts prove that this feature really works in practice. Take advantage of this innovative feature and take your online marketing campaigns to the next level!
Sources:
- Wordstream, "Facebook Ad Benchmarks for YOUR Industry", 2023
- HubSpot, "Personalized CTAs Convert 202% Better Than Default Versions", 2020
- Unbounce, "The Ultimate Guide to Conversion Centered Design", 2022