The numbers speak for themselves
According to official data from Meta, dynamic catalogue ads result in an average 2x increase in ROAS (Return on Ad Spend) compared to traditional ads. But let's look at specific examples:
Results from real case studies:
- Retail sector: 34% lower cost per purchase (CPA)
- Fashion/clothing: 2.8x higher CTR (click-through rate)
- Electronics: 45% higher conversion rate
- FMCG products: 56% more repeat purchases
Why do catalogue ads perform better?
1. Personalised product offers
The algorithm automatically shows the most relevant products to each user, based on their browsing and shopping history.
2. Dynamic remarketing
People who have already viewed a product can automatically see it in the ad - reminding them of the purchase they left off.
3. Always up-to-date information
Product prices, stock and other data are updated in real time - no more outdated ads.
A unique approach to Infinite∞Ad
1. Combined post + catalogue format
- The first element of the ad is the usual post content
- Followed by a dynamic product catalogue
- Benefit: Storytelling + concrete product offer in one ad
2. Catalogue below the post
- The post content remains in its original form
- The relevant product range is displayed below
- Benefit: Does not break the content experience, but increases the conversion potential
Expected results
Based on our experience with our customers using the Infinite∞Ad catalogue feature:
- they experience ROAS growth of between 10-20%
- 15-20% reduction in average CPA
- Increases the proportion of returning customers by 30%
How to set it up
- If you are already a user, go to the "Integrations" / "Meta" menu, press the "Connect profile" button in the top right corner and reconnect Meta to the system
- In the manual ad settings, on the "Ads" tab, select the catalogue and product group you want to use and assign to the automation.
- Activate automatism