The numbers speak for themselves
Meta's official data shows that dynamic catalog ads typically give you twice the ROAS (Return on Ad Spend) compared to regular ads. But hey, let's dive into some actual examples:
Results from real case studies:
- Retail: 34% lower cost per purchase (CPA)
- Fashion: 2.8x higher CTR (click-through rate)
- Electronics: 45% higher conversion rate
- Consumer Goods: 56% more repeat purchases
Why Do Catalog Ads Perform Better?
1. Personalized product recommendations
Our algorithm automatically shows the most relevant products to each user, based on their browsing and purchase history.
2. Dynamic remarketing
People who have already checked out a product will automatically see it in ads – reminding them about their unfinished purchase.
3. Always up-to-date info
Product prices, stock, and other info are updated in real-time – no more outdated ads!
Infinite∞Ad's Unique Approach
1. Combined Post + Catalog Format
- The first part of the ad is your usual post content.
- This is followed by the dynamic product catalog.
- Benefit: Storytelling + specific product recommendations all in one ad.
2. Catalog Below the Post
- Your post content stays in its original form.
- Below it, you'll see a selection of relevant products.
- Benefit: It doesn't interrupt the content experience, but it boosts your chances for conversions.
What You Can Expect
Based on our experience, our clients who use Infinite∞Ad's catalog feature:
- see a 10-20% increase in ROAS.
- reduce their average CPA by 15-20%.
- increase their returning customer rate by 30%.
How to Set It Up
- If you're already a user, go to the 'Integrations' / 'Meta' menu, click the 'Connect Profile' button in the top right corner, and reconnect Meta with the system.
- In the manual ad settings, on the 'Ad' tab, select the catalog and product group you want to use for automation.
- Turn on automation.