I'm Dávid Lencsés, and this is the story of how a special partner helped Infinite∞Ad become what it is today.
Our food industry partner makes and sells additive-free ready meals. When we started testing our AI system with them, we were still very early in the development process.
But what was special was that right from the start, even with millions of Forints in ad spend over just a few days, the system held its own. There were no catastrophic errors, the budget didn't spiral out of control – we simply learned together what worked and what didn't.
Patience and Trust
This partner stuck with us the whole time. They didn't just tolerate the development phase; they actively supported us. They knew we were building something big and were ready to join us on the journey.
And then, suddenly, everything started coming together. The system performed better and better, and the results became more and more impressive. It wasn't uncommon to see a 20-30x return on investment for certain content.
A parting that wasn't a breakup
When we decided to close the agency and focus solely on developing Infinite∞Ad, we naturally said goodbye to them as an agency client. But what was special was that they remained loyal subscribers.
Today, another agency carefully manages their account, while they use Infinite∞Ad in-house as a complementary tool. This became the perfect proof that the two solutions aren't rivals, but partners.
The numbers speak for themselves:
Agency results (periodic campaigns):
ROAS: around 7
Average CPA: 2,900 Ft
Infinite∞Ad results ("always-on" campaigns):
ROAS: around 8 (stable)
Average CPA: 2,300 Ft
The surprising discovery
This is where we realized something incredible. The best-performing ads weren't what we expected:
- Sometimes the product wasn't even in the picture – just a nicely set table or a cozy kitchen
- Customer photos brought amazing results – like how they served the food or got creative with the bottle.
- Turns out, 'amateur' photos often did better than professional ones.
That's when we realized something pretty wild. The ads that performed best weren't the ones we expected to do well.
The big takeaway: growing together.
Without them, Infinite∞Ad might never have made it this far. They were the ones who:
- Put up with our development hiccups.
- Trusted us even when we weren't so sure ourselves.
- Treated us like partners, not just a service.
- Shared customer feedback with us.
The proof: Infinite∞Ad and agencies working perfectly together.
This case perfectly shows that Infinite∞Ad and agency work don't just get along, they actually complement each other really well:
- The agency handles those special, one-off campaigns that need human creativity and strategic thinking.
- Infinite∞Ad runs the 'always-on' background campaigns, constantly optimizing them.
- Both approaches learn from each other – the AI keeps an eye on what makes agency campaigns successful and uses those insights.
This isn't an 'either/or' situation, it's an 'and/and'. Our partner still works with an agency today, and Infinite∞Ad runs right alongside it. The result? Both solutions play to their strengths, and together they deliver awesome results.
So, what did I learn from all this?
1. Partnership matters more than profit.
Polcz could've swapped us out anytime. But they saw our potential and stuck with us. That kind of trust is priceless.
2. Handling big budgets isn't scary.
When you're talking about spending millions of Forints in just a few days, that's a huge responsibility. But our system proved it could handle it safely.
3. Customers really do know best.
The biggest lesson was that content made by customers is often way better than anything an agency can come up with. Authenticity just hits different.
4. The power of teamwork.
Infinite∞Ad isn't here to compete with agencies; it's here to partner with them. Together, they can achieve so much more than they could alone.
Thanks!
This story isn't just about Infinite∞Ad's journey. It's a big thank you to all the partners who believed in us and stuck with us every step of the way.
But most importantly, this story shows that AI and human work aren't enemies. Infinite∞Ad has proven that it fits perfectly alongside agency work – in fact, they're even better together!
Even though I haven't mentioned the brand, I really need to thank them by name: I'll be grateful to you, Vica and Gábor, for a long time – we wouldn't be here without you.
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